Marketing effectiveness is a crucial element in determining the success of any business. Businesses often put considerable effort and dollars into marketing without tracking its effectiveness. W. Edwards Deming, a leader in the field of quality improvement, was on the money however when he said “What you don’t measure, you can’t improve”. In order to ensure that the marketing strategy/plan is working, and the dollars invested are producing results, there are several ways measure.
Here are ten methods to consider when analysing your marketing and business’s results.
Sales Growth
Market Share
Customer Engagement
Conversion Rates
Cost Per Acquisition
Return on Investment (ROI)
Customer Lifetime Value (CLV)
Brand Awareness
