About BEAM
We love to build brands based on sound strategy and achieve our client's business and marketing goals.
BEAM Is...
Brand Evolution & Accountable Marketing
Brands with BEAM evolve responsibly; with sound strategy and market insights, as well as carefully applied creative across all marketing activities - to achieve brand strength & marketing confidence.
We specialise in Marketing to Sales. That is marketing that affects sales outcomes and your bottom line.
Our brands don’t only look first class, they’re taken to market effectively and within budgets of all sizes.
BEAM’s continual measurement for success called BEAM Accountability makes sure that all market activation is measured, accountable and effective.
What makes BEAM Different
Meet The Team
Natalie Potter
With a rich background in Advertising & Media over 25 years, Natalie's experience adds great value to any brand and business.
Natalie has held senior roles in both renowned Ad agencies and Media firms and has worked across many industries including pharmaceutical, industrial, retail, FMCG, not-for-profit and small business. She has managed accounts for and consulted to many prestigious brands including the Heart Foundation, Diabetes Australia, Protect-A-Bed, Suzuki, GlaxoSmithKline, Forty Winks, Sara-Lee, Okuma Australia, WE-EF Lighting, Telstra, Australian Cervical Cancer Foundation, Gambler’s Help (Vic Responsible Gambling Foundation), WorldPoly, Realestate.com and many more.
Natalie’s passion and expertise lies with ensuring BEAM brands are strategically sound and have clear marketing objectives to achieve our client’s business success. This entails thorough competitive reviews, market testing and insights, strict project management, audience development and key messages with ongoing communication plans and content marketing.