Brand Development & Communications

Project Overview

SunSpray 24/7 utilised BEAM'S 7 step system. With a great business concept of a 24 hour Spray Tanning service, they needed both branding and marketing assistance to develop a brand identity – with a name, tagline, website, promotional materials and more. All branding ideas were tested with multiple age groups of mixed demographics to establish buyer behaviour and brand preferences. Audience insights gave confidence for the name: SunSpray 24/7 and its tagline 'Perfect Tan - Anytime'. A selection of 4 designs were presented and again tested through focus groups to see what resonated best with their audience.

The brand was then extended into a website and pre-sale marketing collateral to help spread the word. With Brochures, Pre-Sale PowerPoint file, Pull-Up Banners, Large Stand Banner Prints, as well as the Exterior Window Signage for their shop on Toorak Rd, South Yarra.

BEAM Creative  Sunspray Portfolio
BEAM Creative Sunspray
BEAM Creative Sunspray 24/7
BEAM Creative Sunspray Brand
BEAM Creative Sunspray Brand Design

Key Deliverables

  • Market Review
  • Name & Tagline Development
  • Focus Group Testing
  • Brand Design
  • Stationery
  • Website Design & Development
  • Brochures
  • POS Signage
  • Window Signage

Contact us

BEAM Creative Pty Ltd

HEAD OFFICE: United Co. 425 Smith St, Fitzroy MELB VIC 3065

1300 099 795

ABN 986 1811 6055 

SYDNEY Office: Suite 3846, 903/50 Clarence Street Sydney NSW 2000 

BRISBANE Office: Suite 4819, 9/204 Alice Street Brisbane QLD 4000

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