Brand Design & Website

Project Overview

Knosys is a leading Australian knowledge management software company that provides innovative solutions for knowledge management, organisational learning, information governance & compliance. Knosys wanted to create a brand for their product ‘KnowledgeIQ’ – an online platform to share company information securely and easily.

BEAM was asked to design logo concepts that would infer:

• Smart technology

• Sharing of knowledge - a 360 view of marketing, sales, customer, technical - integrated data.

• Incorporate the words IQ into the design

• Complement the Knosys brand in style & colour


The chosen brand reflects Knosys objectives and has become an overall brand identity for their suite of SaaS products. This identity formed the development of their overall company’s brand identity and has determined a brand style that is extended into other collateral including the website design, marketing collateral and merchandise etc.

Beam Knosys Icon Design Website
BEAM knowledgeIQ Packaging Design

Website design & build

The new KnowledgeIQ brand was showcased on a new look website that better positioned Knosys as a specialist software company and promoted the new KnowledgeIQ product/brand.

As Knowledge Management is complex, the objective was to simplify the user-experience with clear communication and graphics that conveyed KnowledgeIQ’s user-friendly interface. A specialist designer was commissioned to create illustrations based on key messages determined by BEAM and Knosys. Another key objective for the client was providing a website that facilitated lead generation, capture and nurturing with the world’s no. 1 CRM system, HubSpot.


Knosys now has a new modern website that reflects cutting-edge technology in a simple, clean and user-friendly way. With HubSpot functions built into the system, Knosys can attract and convert potential clients from ‘lead to demo’ with greater volume and efficiency.

BEAM Knosys Website Design Responsive Devices
BEAM Creative Knosys Ipad

Key Deliverables

  • Product Logo Design - Knowledge IQ
  • UX Design
  • Website Design & Development
  • HubSpot Integration & lead capture

Contact us

BEAM Creative Pty Ltd

HEAD OFFICE: United Co. 425 Smith St, Fitzroy MELB VIC 3065

1300 099 795

ABN 986 1811 6055 

SYDNEY Office: Suite 3846, 903/50 Clarence Street Sydney NSW 2000 

BRISBANE Office: Suite 4819, 9/204 Alice Street Brisbane QLD 4000

Follow us