Brand & Print Design

Project Overview

As seen on Shark Tank, Building Reality is an innovative new service of Lifesize Building Plans. You can virtually walk through the house of your dreams!

BEAM was asked to create a new brand identity for Building Reality; a new Victorian business, based on this new technology for home planning, construction and renovations. 

BEAM Building Reality Icon
BEAM Building Reality
BEAM Building Reality

New Brand Design

Several new brand concepts were created to convey angles of projection, space, dimensions and planning. The light bulb style of logo was chosen to reflect ideas and possibilities in home design and also reinforce new technologies such as VR and Ai, that are on the horizon.

BEAM Building Reality Brochure
BEAM Builiding Reality Advertisement
BEAM Building Reality


As part of the rollout of the brand, BEAM developed a range of touch points and marketing assets to attract and engage customers. Collateral included brochures for consumers and architects, promotional e-mails and social media ads incorporating video.

BEAM also provided photography to demonstrate aspects of scale and application, as well as creating unique visuals to use across marketing collateral.

For launch, BEAM designed a large exhibition stand for Melbourne's HIA Home Show as well as newspaper and magazine advertisements that ran in the Sunday Herald Sun and Architecture Australia.

BEAM Building Reality Photography
BEAM Building Reality Photography5
BEAM Building Reality Photography1
Building Reality Photography
BEAM Creative Building Reality

Key Deliverables

  • New logo
  • Consumer and Architectural brochures
  • Photography to use as part of the collateral
  • Promotional Emails to send to prospects promoting the new service
  • Social media campaigns to gain awareness and drive interest
  • Large exhibition style banners for HIA Home Show
  • Newspaper & magazine advertisements

Contact us

BEAM Creative Pty Ltd

HEAD OFFICE: United Co. 425 Smith St, Fitzroy MELB VIC 3065

1300 099 795

ABN 986 1811 6055 

SYDNEY Office: Suite 3846, 903/50 Clarence Street Sydney NSW 2000 

BRISBANE Office: Suite 4819, 9/204 Alice Street Brisbane QLD 4000

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