Brand Strategy, Website Design & Build
Project Overview
Abacus Visual partnered with BEAM to develop a dynamic new website to help them achieve their business goals. It was crucial however, that this new website truly reflected their brand, their point of difference in the market and importantly, their company values.
The process was comprehensive and laid the ground work for a website that was both strategically sound and on point for their brand.
Together via our Spotlight workshops and relevant market research, we were able to define who the Abacus brand is, bring the Abacus brand to life and deliver a website that ticked all the boxes for a great customer experience, increased visibility online and lead generation.
Key Deliverables
- Marketing Research and Marketing Plan development
- Brand scoping and Visual Representation Concepts
- Website Planning
- Website wire-framing
- Website Design
- Website Build
- Lead Capture Functionality