Strategy, Website & Communications

Project Overview

Brilliant (Lighting) is a successful manufacturer of a broad range of electrical products including lights, fans, automation and security devices.

The brief from Brilliant was to help establish marketing strategies to modernise the brand by bringing it into the digital landscape for greater connection with their multiple audiences and end-users.

After a market review, a communication plan was developed and the brand was strengthened with a new modern and consistent ‘look and feel’ across all marketing collateral including their website, flyers, advertising, e-newsletters and digital campaigns including social media.

BEAM proudly work with Brilliant as their external marketing team to help drive their marketing on an ongoing basis.

BEAM Brilliant Folio 1
BEAM Brilliant Bulletin
BEAM Brilliant Folio
BEAM Brilliant Folio 4
BEAM Brilliant Folio 5
BEAM Brilliant Folio 6

Key Deliverables

  • Strategy Session
  • Competitor Analysis
  • Key message and tagline development
  • Branding concepts
  • Marketing Campaign
  • Branded communications
  • Social Media
  • Trade show displays
  • Product Branding Assets
  • Video direction

Contact us

BEAM Creative Pty Ltd

HEAD OFFICE: United Co. 425 Smith St, Fitzroy MELB VIC 3065

1300 099 795

ABN 986 1811 6055 

SYDNEY Office: Suite 3846, 903/50 Clarence Street Sydney NSW 2000 

BRISBANE Office: Suite 4819, 9/204 Alice Street Brisbane QLD 4000

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